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Year 9 - EAL Study Guide

Persuasion

P

Purpose

Why has the author created this piece? What do they want their audience to go out and do in response? What is the call to action?

A

Audience

Who is interested in reading or viewing this text? Who are the stakeholders? (These are the people that are directly affected by the issue)

Remember there may be different groups that are persuaded differently.

C

Context

What is the issue that the author is addressing? What is the trigger (the event that sparked the author’s interest) for this issue?

i.e the issue may be Shark Culling, but the trigger may be a specific shark attack that has brought up the conversation around shark culling.

C

Contention

The writer or artist’s point of view (opinion) on the issue discussed

For example: shark culling is cruel

T

Tone

What did the writer or artist feel when constructing the piece? What words or images allow you to infer this?

I

Image (written texts only)

Is there an image included within a written text? Does it fit with one specific part of the piece or does it stand on its own?

S

Structure

What kind of a piece is this? If it’s a visual, is it a photograph? A cartoon? If it’s a written piece, is it an editorial? A letter? A speech? A comment?

What is persuasive writing?

Persuasive writing is a style of writing where the author uses carefully chosen words to convince the reader to agree with their viewpoint on a particular issue.

Influenceatwork (27 November 2012) Science of persuasion, You Tube, accessed 10 December 2024.

Watson S (n.d.) Opinion verses persuasion [diagram], Writing with Sharon Watson, accessed 10 December 2024.